Projects
A sample of work from agency engagements and freelance projects. Descriptions stay high-level so past clients and employers stay anonymous—use the industry filters to find work closest to yours.
Industry
Showing 5 projects.
Paid search and shopping for a DTC brand
Scaled Google Ads and Performance Max for a mid-size ecommerce retailer (fashion-adjacent). Restructured campaigns around margin-aware product groupings, feed hygiene, and seasonal pushes. Client and parent company kept confidential.
LinkedIn and Meta lead gen for a B2B SaaS
Built always-on demand gen for a Series B SaaS selling into ops teams. Audience layering, offer-led creative testing, and CRM-connected lead scoring so sales stopped drowning in low-intent MQLs.
Local patient acquisition (HIPAA-aware)
Multi-location healthcare group needed compliant landing pages, call tracking, and geo-fenced search. No PHI in ads or pixels; strict conversion naming and restricted audiences. Engagement via agency roster.
CRM automations across professional and field services
Lead routing, quote-follow-up sequences, and review-request flows for two unrelated SMBs: a regional professional services firm and a home-services operator. Same playbook, different stacks (Make + CRM).
Enrollment campaigns for an online program provider
Meta and YouTube prospecting with retargeting by module interest. Creative testing by persona (career switchers vs upskillers) and budget pacing around intake windows.